For the last two months, we have been exploring the complicated and deeply cultural phenomenon of marketing, with a special focus on its application in our field. Different professional fields call for different marketing, different means and different rhetoric, so what works in one field may be disastrous in another, with some fields (funeral homes, for...

In the last ten years, the ease with which technology can be used and applied either for communication, teaching or simply marketing, has completely altered the landscape of indirect marketing. A few short years ago, a marketing campaign involving custom-made videos or publications  and reaching, if well-targeted and carefully-planned, hundreds of...

There was never a time when different kinds of businesses, from retail outlets to schools, did not want to be associated with up market products and quality services. The word quality, which under normal circumstances would bestow great honour to any service provider, has come to be one of the most frequently used words. Additionally, since FLS accredit...

“open lessons make great events and sell well on social media. Open lessons afford many opportunities for exploitation.”

Dedicated to my friend Irene Stoumpa-Xanthea, who inspired me to write this article Admittedly, one of the most difficult things schools and educators need to do is to showcase their work. Teaching and learning happen behind the closed doors of a classroom and effective learning is neither speedy nor does it occur at the same predictable pace. Moreover...

In the previous article we discussed the issue of quality as a desired but often misused characteristic. Quality, when it is really there, shows that the services offered are worth the money paid for them and it also adds some extra value to the whole exchange. The reason behind the misuse of the term, I dare say, lies in the fact that marketing, this...

The end of the school year tends to find school owners and teachers wishing for only one thing: peace and quietness, preferably away from the school.   Although it is perfectly natural to feel physically and emotionally drained, locking up the school at the beginning of June and coming back in September does not work out anymore.   Nowadays, the...

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Education

Latest Issue

June 2018

Developing Reading and Listening skills The current edition of ELT NEWS focuses on Reading and Listening. Listening is receiving language through the ears. It involves identifying the sounds of speech and processing...

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